Pokemon Go is on the sponsorship collecting spree it seems. The creators of the mobile game are busy looking out for more company sponsorships to increase their spread and business. Pokemon Go that has been developed by Niantic labs is on the upward surge and The chief executive officer of Niantic labs has stated that they “want to attract character-hunting players to their businesses.”
Game lovers are hooked on to the interesting game and developer is in talks with different companies to enter into mutually beneficial partnerships. Niantic’s chief executive, John Hanke, has confirmed that there are many organizations who are interested in sponsoring the “Pokémon Go’ developer in the same way as their deal with McDonald’
s that has converted almost “3,000 McDonald’s restaurants in Japan into stops for collecting virtual supplies or “gyms” for on-screen battles.”
Getting a paid sponsorship will help in reducing the dependence on trying to acquire in-apps to gather revenue, by the players. He revealed this at the 2016 Games Beat Conference and said that it was a tough task to fathom when to draw the line. He also stated that through the way of getting company sponsorships they could avoid giving in to “that pressure to just dial it up a little more.”
Pokemon Go took the United States by storm on July 6, and the virtual reality experience sent the people playing the game, marching into their offices, bathrooms, roads, parks, streets, restaurants and just about anywhere, searching for the brightly colored Pokemon animated characters. You may be taken unawares by the bumps you could get when struck by a person collecting Pikachu on the road.
Google mapping and reality experiences were used to make the Pokemon characters pop up on screen, and the players could see these colored creatures through their Smartphone camera, and they would promptly rush after them.
Analytics have calculated that “Pokemon Go” game has brought in daily revenue of more than $ 10 million, and has been downloaded around 100 million times. Nintendo Co, a Japanese company has a major stake in Pokemon Company and plans are on to introduce an innovative wrist device to alert users of the Pokemon Go characters lurking around.
